How Privacy Concerns and Trust and Risk Beliefs Influence Users' Intentions to Use Privacy-Enhancing Technologies -- The Case of Tor

Harborth, D. and Pape, S.

In 52nd Hawaii International Conference on System Sciences (HICSS) 2019, pages 4851-4860, 2019, Acceptance rate: 48%.

Abstract

Due to an increasing collection of personal data by internet companies and several data breaches, research related to privacy gained importance in the last years in the information systems domain. It was shown that privacy concerns can strongly influence users' decision to use a service. The Internet Users Information Privacy Concerns (IUIPC) construct is one operationalization to measure the impact of privacy concerns on the use of technologies. However, studies haven't yet applied it to a privacy enhancing technology (PET) such as an anonymization service. Therefore, we conducted a survey among 124 users of the anonymization service Tor. We show that the IUIPC model needs to be adapted for the case of PETs. In addition, we extend the original causal model by including trust beliefs in the anonymization service itself and show that they have a significant effect on the actual use behavior of the PET.

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Bibtex

@InProceedings{HP19hicss,
  author    = {David Harborth and Sebastian Pape},
  title     = {How Privacy Concerns and Trust and Risk Beliefs Influence Users' Intentions to Use Privacy-Enhancing Technologies -- The Case of Tor},
  booktitle = {52nd Hawaii International Conference on System Sciences ({HICSS}) 2019},
  year      = {2019},
  pages     = {4851--4860},
  month     = {01},
  doi       = {10125/59923},
  keywords  = {privacy, information systems, ANON, PETs},
  url       = {https://scholarspace.manoa.hawaii.edu/handle/10125/59923},
}

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